Tea, coffee, and a variety of soft drinks are also sold by the restaurant. This is a threat to Subway as it can lose its customers to these new entrants. Exploring SWOT analysis — where are we now? Zagat fast-food survey: Subway is most popular.
Brown, and G.
Subway can take advantage by manufacturing products that are beneficial to customer's health. Apple: The logo of Apple denotes product quality and a form as status and self-expresion as apple has successfully brand and market itself.
Subway Sandwich Artists job is a low paid and a low skilled job. Leonard-Barton, D. This reduces the effectiveness of promotional messages by Subway.
Whether their version is an upscale, quasi-deli restaurant operation, or a more traditional, basic sub shop such as Blimpie, these other oper- ators stress quality advantages over Subway in their efforts to attract customers and prospective franchises.
Its major limitation is the fact that there can be an overlap of strengths and weakness, with a single factor being both a strength and a weakness.
When the chain approached its next goal of 5, stores, it thought its growth would begin to slow, but that has not happened, expansion has been very steady.