Customers who take advantage of SSTs enjoy services within more flexible timeframes and more channels Meuter et al. PURPOSE: The main purpose of this thesis is to explore the relationship and its degree between the local management and the innovation within the fast food restaurant chains and argue about the communication within the different chains and.Keep reading to see the 25 best fast-food chains in America in It is just as good as McDonald's, with the same products, just slightly more upscale and, possibly, cheaper. Managers of these units are employees of the chain operator and they work under the instructions of that operator wholly-owned company. Both of these restaurants have been in the business for more than 50 years. After some research of relevant literature, the focus shifted from exploring possibilities of SSTs in the service industry to the innovation process itself: even though it happened SSTs will still have an important role in this dissertation. This is obtained by looking at franchisee power and effectiveness of communication between franchisee and franchisor. This is obtained by looking at power and effectiveness of communication among company-owned stores and headquarters. Business Insider teamed up with Restaurant Business , a food-service industry expert and media outlet, to compile a definitive ranking of the best fast-food restaurants in America. The plural structure, a mix of company managers with expert staff and franchisees with their business experience in local markets , benefits from two possible sources of information and seems to produce a greater range of ideas than either single structure could do by itself. McDonald's currently has the most franchise units worldwide of any franchise system. Compare Investment Accounts.
Therefore the SSTs increased the service efficiency and decreased the waiting-time for customers, convincing the author that would be very interesting to investigate how much power local the management has over the innovation technology in the fast food restaurant industry.
The franchisor cannot impose everything on the franchisees but can persuade them to implement innovation. Common examples include Vietnamese noodle vendors, Middle Eastern falafel stands, New York City hot dog cartsand taco trucks.
After this brief analysis the author had demonstrated that a franchised store could have major performances than company-owned store in generating innovations. Overall, the plural structure seems to be the best option regarding the introduction of the innovation in a system, in comparison with the completely franchised and wholly owned company.
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How does power distribution affect the role of the local management in the innovation process within fast food restaurant chains? Summary: 1.
The franchising management is completely different from the management of a single store, as a franchise system expects a large number of geographically dispersed stores: the franchisor hardly knows what happens in every single store, losing control on them, especially in those very far.