AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. An important feature is that Open Skies seamlessly integrates with the already implemented YMS so that the system can be used in unison for pricing and revenue maximization and driving down the cost of operation at the same time. Under it, provided information about the latest news about the operation of Air Asia, a query if the user has the error via e - mail and channels to communicate directly with the Air Asia alone through Facebook and Twitter. Azleen Ilias et al. This system is to anticipates and reacts to the behavior of customers to maximize the revenue. So that AisAsia will have better connectivity across the supply chain. It is generally accepted that information technology should be considered as strategic tools than tactical issues. The supply chain management system will ensure each party, ie.
Reservation systems, depending on the software can be used to generate forecasts on expected departure, return and booking. Computer Reservation System is also satisfy the unique needs of AirAsia implementing a low-cost business model to transform the business process to efficiently streamline operations.
For example, on the first page of the Website AirAsia, which has stated that the member login button and this proves that AirAsia has always set their customers as a priority in all considerations.
Because it focuses on the strategic information system on ways of promoting and developing the product ranges.In year , Air Asia formed two joint ventures in Thailand and Indonesia. A number of positions are normally can be improved to increase its competitive advantages and proficiency, in which enables Air Asia to achieve and maintain the business growth. It has customized their service after sales by providing variety choice of service, such as hotel, hostel and car rental. To last in concern universe, AirAsia needs to accomplish their long footings nonsubjective and compete with their rival in the air hose industry. If their destination less than 75 minits, Air Asia will only provide snacks. There is a crisis of identity and invasion of privacy issues. Flights are included in the familiar Amadeus main displays.
Selling is required to construct promises with clients, manage the duologue constituent of the client relationship, and actuate client purchase behavior. Air Asia can more understand the behaviour of customer and offering the effectives and efficiency strategy. The followings are few system implementations that AirAsia has done in its marketing and sales activities as well as operation activity in the value chain.