Accra beach hotel case analysis

What are the pros and cons of seeking to serve customers from several segments?

Accra beach hotel case study swot

PROS This will be great publicity for the hotel, especially throughout cricket loving nations in the English-speaking Caribbean and perhaps in the United Kingdom. Different segments behave in different ways and their needs and expectations may clash. What factors lead to variations in demand for rooms at a hotel such as the Accra Beach? Individual vacationers 4. West Indien Cricket Servies, an important international sporting event, sent a request to the hotel manager of the Accra Beach Hotel that concerns hosting WICS accomodation for a special rate. This rate involves a discount for 50 of the rooms of the hotel. The direct costs associated with that booking in this case, defined simply as breakfast and laundry. In that case, there would be a long-term revenue loss for ABH, not just a one-time loss. Maniago, Kim Russel B. Related Interests. West Indien Cricket Servies, an important international sporting event, sent a request to the hotel manager of the Accra Beach Hotel that concerns hosting WICS accomodation for a special rate.

Breakfast costs are calculated at 95 percent of the theoretical maximum because not all will eat it. Cons of Serving Several Segments. If the cricket group is noisy and boisterous, it may spoil the experience for other guests, both Business people and tourists.

Hence we can see it would be profitable to accept the booking. This superior service centered around a business plan that was based on Asian standards of hospitality. If the cricket group is noisy and boisterous, it may spoil the experience for other guests, both Business people and tourists. The results of the study show that the accounting performance declined after the merger. The following calculation shows revenue generated by 50 rooms in case WICBs proposal is accepted. Do the promised publicity benefits justify the risk of turning away guests from higher paying segments? What action should Cherita Howard take and why? April and May are not the busiest times of the year occupancy for those two months during the past two years has ranged from This gives us four segments: 1. What are the pros and cons of seeking to serve customers from several segments?

Thus, vacationers and individual travelers may come at times of year when business travel is down, and vice versa Exhibit 4 suggests, however, that is not the case at the ABH. What factors lead to variations in demand for rooms at a hotel such as the Accra Beach?

according to the accra beach hotel case the primary issue involved

Also these sportsmen being highly regarded celebrities more focus of the hotel staff would have had to be put on them than the general customers which could create negative brand equity.

Also since the hotel was moving from vacation oriented customers to more business oriented customers the damage done by turning down vacationers is most likely to be made up by increasing focus on business customers who are lesser likely to not consider a second visit due to temporary inconvenience.

The following calculation shows revenue generated by 50 rooms in case WICBs proposal is accepted. Groups can be noisy sometimes raucous if they all party togetherthey tend to all eat together and thus swamp dining rooms when it is their meal time.

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